IPL3 IS TOUTED TO BE A BIGGER AND BETTER MONEY-SPINNER THAN THE FIRST TWO EDITIONS
NO.6 Among top sports properties in the world
Rs 18,998 crore
IPL’s overall brand value has more than doubled to $4.1 billion, or Rs 18,998 crore in 2010. According to estimated comprehensive analysis of the IPL the combined brand value of all franchises is $333 million or Rs 1,542 crore Rs 5 crore Expected earnings from the IPL3 inaugural match 8 teams 60 matches at 12 venues
Rs 40-50 crore
That’s the revenue of a brand that (UFO Moviez) has rights for screening matches at theatres and public places
100 brands
Branding and sponsorship has gone up by 50 per cent since IPL2 Rs 40-50 crore Expected through room occupancies and food and beverages Rs 850-900 crore
Expected earnings of the official broadcaster, which has signed two co-presenting sponsors for around Rs 55 crore each, while associate sponsors are shelling out between Rs 35 to 40 crore each, depending on how much airtime they get
25 per cent
There’s been a jump in ad rates from Rs 3 lakh for a 10-second slot in the first IPL Season. About 25 per cent is the expected hike in ad revenues at the very least, this year A general entertainment channel that has tied up with IPL3 has 4 dedicated shows on the same
5.2
That’s the estimated average television rating for the 60 matches to be played over 43 days in the tournament of eight teams, compared with 5.4 in 2008 and 4.5 in 2009
2
More teams in the next season are sure to add more spice. The base price for a new team when the IPL expands in 2011 is now being pegged at $225 million
4.5-5
English bookmakers Ladbrokes and William Hill are offering returns of Rs 5 and Rs 4.5 respectively or earnings of Rs 4 and Rs 3.5 on every rupee bet on the Delhi Daredevils winning the tournament. Indian bookies are offering Rs 4.1 for every rupee
55 fashion shows, 55 parties, 50 designers, 32 models Arjun Rampal and Mehr Jessia’s company will host the fashion shows and after-parties
No comments:
Post a Comment